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Puma CEO Gulden set to become new Adidas head -source | Reuters
Puma CEO Gulden set to become new Adidas head -source | Reuters

Puma Names New CEO, as Adidas Is Interviewing Its Current One – WWD
Puma Names New CEO, as Adidas Is Interviewing Its Current One – WWD

Exclusive interview with Bjoern Gulden, CEO, Puma | Features | News
Exclusive interview with Bjoern Gulden, CEO, Puma | Features | News

Adidas Confirms Gulden as New CEO – WWD
Adidas Confirms Gulden as New CEO – WWD

Adidas in Talks With Puma's Gulden to Replace CEO Rorsted (ETR:ADS PUM) -  Bloomberg
Adidas in Talks With Puma's Gulden to Replace CEO Rorsted (ETR:ADS PUM) - Bloomberg

A look into Adidas' new CEO, Bjorn Gulden - Portland Business Journal
A look into Adidas' new CEO, Bjorn Gulden - Portland Business Journal

PUMA SE on Twitter: "CEO Bjørn Gulden reveals PUMA's strong finish in 2015.  #ForeverFaster Full financial report: https://t.co/UDpWvHfazn  https://t.co/Oo3PSLATVh" / Twitter
PUMA SE on Twitter: "CEO Bjørn Gulden reveals PUMA's strong finish in 2015. #ForeverFaster Full financial report: https://t.co/UDpWvHfazn https://t.co/Oo3PSLATVh" / Twitter

Expats Shouldn't Run Big Markets': Puma CEO Bjorn Gulden - Forbes India
Expats Shouldn't Run Big Markets': Puma CEO Bjorn Gulden - Forbes India

Puma performs strongly in the second quarter of 2018
Puma performs strongly in the second quarter of 2018

PUMA CEO Bjorn Gulden on how Arsenal deal will rejuvenate the company -  Sport360 News
PUMA CEO Bjorn Gulden on how Arsenal deal will rejuvenate the company - Sport360 News

Puma chief Bjorn Gulden named new Adidas CEO | Business and Economy News |  Al Jazeera
Puma chief Bjorn Gulden named new Adidas CEO | Business and Economy News | Al Jazeera

Puma CEO Björn Gulden Plans on Making the Brand a Hit in the US – Footwear  News
Puma CEO Björn Gulden Plans on Making the Brand a Hit in the US – Footwear News

Highly-Skilled Bjorn Gulden Leaves Puma to Lead Adidas Back to Glory — Anne  of Carversville
Highly-Skilled Bjorn Gulden Leaves Puma to Lead Adidas Back to Glory — Anne of Carversville

Bjoern Gulden
Bjoern Gulden

CEO Letter | PUMA GB 2019
CEO Letter | PUMA GB 2019

Prepare to Perform: An interview with Bjørn Gulden and Karsten Warholm -  PUMA CATch up
Prepare to Perform: An interview with Bjørn Gulden and Karsten Warholm - PUMA CATch up

CEO Bjørn Gulden on the big Puma comeback | Vogue Business
CEO Bjørn Gulden on the big Puma comeback | Vogue Business

adidas named Bjørn Gulden new CEO - Essential Homme
adidas named Bjørn Gulden new CEO - Essential Homme

Puma CEO Bjørn Gulden to Step Down — Is Adidas Next? – Footwear News
Puma CEO Bjørn Gulden to Step Down — Is Adidas Next? – Footwear News

Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio  Chiellini Talk About Leadership | Business Wire
Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire

Adidas swipes new CEO Bjørn Gulden from rivals Puma | Fortune
Adidas swipes new CEO Bjørn Gulden from rivals Puma | Fortune

Adidas Names Puma's Bjørn Gulden as CEO, Exec Takes Over in January –  Footwear News
Adidas Names Puma's Bjørn Gulden as CEO, Exec Takes Over in January – Footwear News

Puma CEO Set to Join German Rival Adidas - Footwear Insight
Puma CEO Set to Join German Rival Adidas - Footwear Insight

Herzogenaurch, Germany. 13th July, 2017. Puma CEO Bjoern Gulden poses in  front of the newly opened bridge connecting the two buildings of Puma  Headquarters in Herzogenaurach, Germany, on 13 July 2017. -
Herzogenaurch, Germany. 13th July, 2017. Puma CEO Bjoern Gulden poses in front of the newly opened bridge connecting the two buildings of Puma Headquarters in Herzogenaurach, Germany, on 13 July 2017. -

Interview with PUMA CEO Bjørn Gulden - PUMA CATch up
Interview with PUMA CEO Bjørn Gulden - PUMA CATch up

Bjorn Gulden: refocusing a company around its core values | Financial Times
Bjorn Gulden: refocusing a company around its core values | Financial Times